By choosing the name Nature®, Outside Living Industries has opted for immediate recognition by consumers in the country where the brand is present.
A recent study* carried out by the group has found that 78% of those interviewed spontaneously understood the product universe simply by reading the brand. Its logo uses very readable typography on a green background, set with a rule opening onto a flower bud, the symbol of life and renewal in the garden. Nature® carries with it positive values illustrating the promise of a successful garden.
Nature® is based on proven product, offering an extended breadth of range (more than 950 products).
Check the NATURE® “Garden catalogue”
* Source: a study carried out in February 2013 by Outside Living Industries with a panel of 50 persons (professionals and the wider public) in three European countries.